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Key Visuals Research Network: Multimodal Narratives

The international Key Visuals Research Network studies collective multimodal narratives in various media cultures, which function as widely disseminated and often decisive keys to collective audio-visual and textual memories and horizons. These means of orientation and communication are identified and classified by means of the concepts of “key” visuals, audios, and multimodal narratives.

We focus on the media cultures of the United States, Germany, Brazil, and China. By means of a comparison between selected digital media, in their cultural, economic, and political contexts, we focus on the accelerating visualization and globalization of screen media. The vast amount of multimodal data from television and web offerings taken into account requires computer, social science and linguistic specialists for the identification, classification, and retrieval of multimodal presentation and communication patterns. Our cooperation aims at the specification of culture-specific vs. trans-cultural patterns of multimodal narratives.

Our website informs about our research and publications and has been organized by the computer scientist Otthein Herzog and the social scientist Peter Ludes.

Otthein Herzog

Research Professor at the Center for Computing and Communication Technologies of the Universitaet Bremen ( and Wisdom Professor of Visual Information Technologies at Jacobs University Bremen.

1976 Dr. rer. nat. from the Computer Science Department, Universitaet Dortmund.

1977-1993 With IBM, Germany.


Chaired professor of Artificial Intelligence in the Department of Mathematics and

Computer Science at Universitaet Bremen, heading the Artificial Intelligence Research Group; Fellow of

acatech – the German National Academy of Science and Engineering, where he serves as the Vice

Coordinator of the acatech Topical Network “Information and Communication Technology”


Member of the Executive Committee with the portfolio “International Relations”.

Fellow of the GI - Gesellschaft für Informatik - and member of the DAGM and the ACM.

Research foci:

More than 260 refereed scientific publications in the areas of Automated content analysis and annotation of

still images, videos and sound for content-driven multimedia archiving, retrieval, and video

abstracting, Multi-agent systems for modeling and simulating autonomous processes and integration of

heterogeneous data sources, e.g., for production and logistics networks,

Data Mining and knowledge discovery with applications in, e.g., network security, and dynamic knowledge

management for autonomous processes, Mobile, wearable and ubiquitous computing for Ambient Assisted


Please see his curriculum vitae

Peter Ludes


Full Professor of Mass Communication, Jacobs University Bremen.

Since 2015

Member of the Bremen Institute for Transmedial Textuality Research.


Fulbright scholar Brandeis University, USA.

1978 Dr. phil. at Universitaet Trier.  1983 Ph.D. at Brandeis University, USA.


Postdoctoral degree (Habilitation) in sociology at the University of Wuppertal. Visiting positions in

sociology at the universities of Newfoundland, 1981/82 and Amsterdam, 1987, and at Harvard, 1989, in

communication science at the universities of Mannheim, 1994/96 and Constance 2001.


Member of the Special Collaborative Research Center Screen Media, Siegen (1995- 1999 vice chair) and


Associate Professor of Culture and Media Studies at Universitaet Siegen.


Member of the core group of the European Science Foundation program on Changing Media – Changing Europe.


Co-chair of the Research Network „Sociology of Communications and Media Research“ of the European

Sociological Association.

Research foci:

More than 170 publications in classical and modern sociological theories, culture and media studies, communication science and humanities.

Current foci: Digital media, algorithmic turn, and sociological theories.

Please see his curriculum vitae

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Last Updated on Friday, 26 June 2015 11:43
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