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Key Visuals Research Network: Multimodal Narratives

The international Key Visuals Research Network studies collective multimodal narratives in various media cultures, which function as widely disseminated and often decisive keys to collective audio-visual and textual memories and horizons. These means of orientation and communication are identified and classified by means of the concepts of “key” visuals, audios, and multimodal narratives.

We focus on the media cultures of the United States, Germany, Brazil, and China. By means of a comparison between selected digital media, in their cultural, economic, and political contexts, we focus on the accelerating visualization and globalization of screen media. The vast amount of multimodal data from television and web offerings taken into account requires computer, social science and linguistic specialists for the identification, classification, and retrieval of multimodal presentation and communication patterns. Our cooperation aims at the specification of culture-specific vs. trans-cultural patterns of multimodal narratives.

Our website informs about our research and publications and has been organized by the computer scientist Otthein Herzog and the social scientist Peter Ludes.

Otthein Herzog

Research Professor at the Center for Computing and Communication Technologies of the Universitaet Bremen (http://www.tzi.de/en/), Wisdom Professor of Visual Information Technologies at Jacobs University Bremen, and Summit Professor at the CIUC - Tongji University, Shanghai, PRC



Dr. rer. nat., Computer Science Department, Universitaet Dortmund.


with IBM, Germany in technical and managerial positions.



Chaired professor of Artificial Intelligence in the Department of Mathematics and Computer Science at Universitaet Bremen, head of the Artificial

Intelligence Research Group;


Fellow of acatech - German National Academy of Science and Engineering, where he served as the Coordinator and the Vice Coordinator of the

acatech Topical Network “Information and Communication Technologies”


Member of the acatech Executive Committee with the portfolio “International Relations”


Fellow of the GI - Gesellschaft für Informatik - and member of the DAGM and the ACM.

Research foci:

More than 270 refereed scientific publications in the areas of

  • Automated content analysis and annotation of still images, videos and sound for content-driven multimedia archiving, retrieval, and video abstracting,
  • Multi-agent systems for modeling and simulating autonomous processes, e.g., for Intelligent Cities, production and logistics networks,
  • Data Mining and knowledge discovery with applications in, e.g., Urban Planning, network security, and dynamic knowledge management for autonomous processes,
  • Mobile, wearable and ubiquitous computing for the IoT including Ambient Assisted Living.

Please see his curriculum vitae


Peter Ludes


Professor of Mass Communication, Jacobs University Bremen.

Adjunct Professor emeritus of Culture and Media Sciences, Siegen University.

Since March 2015 member of the Bremen Institute for Transmedial Textuality Research.


Fulbright scholar Brandeis University, USA.


Dr. phil. at the University of Trier.  1983 Ph.D. at Brandeis University, USA.


Postdoctoral degree (Habilitation) in sociology at the University of Wuppertal.

Visiting positions in sociology at the universities of Newfoundland, 1981/82, Amsterdam, 1987,  Harvard, 1989, and in communication science at the

universities of Mannheim, 1994/96 and Constance 2001.


Member of the Collaborative Research Center Screen Media, (1995-2000 vice chair) and 1992-2002 Associate Professor of Culture and Media

Sciences, Siegen.


Member of the core group of the European Science Foundation program on Changing Media – Changing Europe.


Co-chair of the Research Network „Sociology of Communications and Media Research“ of the European Sociological Association.

Research foci:

More than 180 publications in classical and modern sociological theories, integrated social sciences, culture, communication and  media sciences.


Current foci:  State transformations, (de-) civilizing processes, distorted perceptions.


Please see his curriculum vitae

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Last Updated on Monday, 08 May 2017 10:50
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